Barter is a Multi-Billion Dollar Industry
The International Reciprocal Trade Association (IRTA) estimates that over 470,000 U.S. companies actively participate in barter for a total of over $12 billion in annual sales. Over 65% of the corporations listed in the New York Stock Exchange use barter to reduce surplus inventory, bolster sales, and ensure production facilities run at near capacity. The U.S. Department of Commerce estimates that 20 – 25% of world trade is now barter and corporate barter is now a $20 billion industry.
What do companies that trade know that you don’t? Barter is another way to do business, one that you should utilize in your company.